Group Z International
Asia’s Leading Luxury PR & Communications Agency
We are a PR & communications agency based in Bangkok, specializing in public relations, marketing strategies and KOL management.
ThepremierepublicrelationsagencyforGLOBALlifestylebrands
Webringyourluxurypresencetolife.
Six practices, one studio.
We are a one-stop destination for luxury brand communications in Thailand. Each practice stands on its own; together they compose a single, considered programme.
Public relations
Brand reputation and earned media in Asia’s most considered titles.
Influencer & KOL management
Cultural relevance through Thailand’s most credible voices.
Events & brand experience
Stagecraft for fashion shows, openings, and cultural moments.
Content & social media
A coherent, considered brand voice across the channels that matter.
Media analytics
Decisions grounded in evidence, not anecdote.
Partnerships & market entry
Quiet, considered routes into Thailand for global brands.
IntroducingC.L.O.U.D.
Our in-house KOL and key-opinion-customer agency works with A-list Thai talent across fashion, watches, and lifestyle. Every campaign is briefed, contracted, executed, and measured by the same team that runs the parent brand’s PR.
Brand Intelligence · Productized
Intelligence that turns data into decisions.
Z Intelligence brings AI reasoning together with luxury market expertise to read consumer, market, cultural, creator and retail signals as one system, so leadership sees not only what happened, but what it means and what to do next.
01
Consumer Intelligence
Who your customers are and how their preferences evolve.
03
Cultural Intelligence
Cultural shifts and sentiment, before they influence purchasing.
06
Executive Intelligence
AI-powered briefings and recommendations for leadership teams.
Our Trusted Clients
Trusted by the houses that set the standard.
44Maisons & houses
14Years on the roster
Roster · LiveEst. MMXII · BangkokHover to pause · Click to reveal
Z Exposure
Our latest news and events.
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01 / 03 · Watches & JewelryFranck Muller2024
Franck Muller x Ryoko Kaneta Exhibition at Maison JE
The Cintrée Curvex Ryoko Kaneta Dragon Limited Edition is exclusive to Asia Pacific, and will be available in a limited run of just 500 pieces.
Read the case
02 / 03 · HospitalitySoho House Bangkok2024
Soho House Bangkok
Soho House is coming to Bangkok. Yes, that super-exclusive club that was mentioned a trillion times in Inventing Anna is coming to Soi Sukhumvit 31, taking over the European-looking mansion that was once the Eugenia Hotel.
Read the case
03 / 03 · FashionRIMOWA2024
RIMOWA × Aimé Leon Dore
Discover the collaboration between RIMOWA and Aimé Leon Dore, a limite-edition collection that combines timeless elegance with modern sensibilities.
Read the caseSelected highlights — 03 of 21 CMS case studiesView all work
Z Blog
Explore our latest blogs for trends and inspiration.
blog2 min
Communities First : ปี 2026 โฆษณาที่ดังที่สุด อาจไม่ใช่ผู้ชนะเสมอไป…
เมื่อความจริงใจ มีค่ามากกว่าการมองเห็น แบรนด์หรูจะปรับตัวอย่างไรในวันที่ผู้บริโภคเชื่อใจ ‘พวกเดียวกัน’ มากกว่า ‘ข้อความจากแบรนด์’
Jan 30, 2026
blog2 min
Luxury 2026 : เมื่อ AI ไม่ใช่แค่เครื่องมือ แต่คือ ‘หัวใจ’ ใหม่ของโลกลักชัวรี
ลักชัวรีไม่ได้แข่งกันแค่ดีไซน์อีกต่อไป แต่แข่งกันว่าใครจะเป็นแบรนด์ที่ ‘ใช้ AI’ integrate ได้ลึกและสมบูรณ์ที่สุด
Jan 23, 2026
blog3 min
เจาะลึก 5 เทรนด์เปลี่ยนโลกจาก State of Fashion 2026 : เมื่อเทคโนโลยีและคุณค่าคือหัวใจใหม่ของอุตสาหกรรม
รวบรวมประเด็นสำคัญ ทั้งนวัตกรรมที่กำลังจะเข้ามาอยู่ในชีวิตประจำวัน ไปจนถึงระบบเศรษฐกิจหมุนเวียนที่กำลังกลายเป็นมาตรฐานใหม่
Jan 09, 2026Bangkok · Jan 30, 2026All insights
Heartwork · An Invitation
For those who want to learn the craft of luxury communications.
Each year we welcome a small cohort of Thai university students into the Z Internship Program — Heartwork. You’ll sit in on real briefs, attend press productions, and work alongside the writers, stylists, and producers who hold Asia’s most considered houses to standard.
It is not a coffee run. It is a year that decides whether this craft is yours.